Competitors get the calls.
Even ones with worse reviews and a half-built profile.
Google Maps SEORank Higher on Google Maps. Get More Calls.
Ranking local businesses since 2012. ★★★★★5.0 · Trusted by Houston, TX businesses Step 1 · The problem
Most businesses never show up where it matters most.
When someone searches "plumber near me" or "best roofer in Houston," Google shows a map with 3 businesses first. That's the Map Pack. If you're not in it, the customer ready to call never sees you.
You miss high-intent customers.
People who would have hired you, today, if they could find you.
Your online presence doesn't convert.
Traffic that doesn't end in a phone call doesn't pay your bills.
Ranking on page one isn't enough anymore.
If you're not in the Map Pack, you don't exist to the customer searching right now.
Step 2 · What it is
What is Google Maps SEO?
Google Maps SEO — also called Local SEO or Map Pack SEO — is the work of optimizing your Google Business Profile, your website, and your online footprint so your business shows up in the top local results when nearby customers search.
Google shows a map with three businesses pinned at the top. That's where the money is. It's the most valuable real estate on the internet for a local business — and unlike paid ads, the clicks are free.
We do one thing: get you into those three pins for the searches your customers actually make.
plumber houston
Places
Smith Plumbing Co.4.9 ★★★★★ (218) · PlumberOpen 24 hours · Houston, TX
Houston Drain Pros4.8 ★★★★★ (184) · PlumberOpen 24 hours · Houston, TX
All-Hours Plumbing4.7 ★★★★★ (96) · PlumberOpen 24 hours · Houston, TX
Step 3 · Why it matters
Three reasons the 3-pack changes everything.
High intent = high conversions.
A Maps search isn't research. It's a customer with their wallet open looking for someone to call. ~78% of local mobile searches end in an offline conversion within 24 hours.
More visibility.
The 3-pack sits above the organic results, above the "People also ask" boxes, sometimes above the ads. It's the first thing every local searcher sees.
More calls & leads.
Ranking moves directly into call volume. We track every step — pin views → profile clicks → calls → booked jobs — and we show you the dollars at the end of the funnel in plain English.
Step 4 · How we work
We don't guess. We run a proven system.
Five steps, in order, every time. You always know what we're working on and why.
Audit & strategy
We analyze your current rankings, your top 5 competitors, and the gaps Google is using to outrank you. Set a clear baseline for rank, calls, and revenue.
GBP optimization
Full Google Business Profile rebuild — categories, service area, hours, attributes, products, services, photos, posts, Q&A. Every field Google uses, filled correctly.
Authority building
Citations cleaned and built across 80+ trusted directories — Yelp, BBB, Apple Maps, Bing, Foursquare, plus the industry-specific directories Google trusts most.
Content & relevance
Service + city landing pages, schema-marked. GBP posts in your voice. Real-question Q&A. Review engine — SMS + email after every job, with smart routing.
Ongoing optimization
Rank tracking, call tracking, plain-English reporting. Kill what isn't working. Double down on what is. Adjust as Google's algorithm shifts.
Step 5 · What's included
Everything needed to rank — and stay there.
Google Business Profile optimization
Full audit and rebuild, every field, every signal.
Category & keyword targeting
Primary + secondary categories tuned to your highest-intent searches.
Citation building & NAP consistency
80+ directories cleaned and aligned.
Review strategy & growth
Automated request engine, smart routing, response strategy.
Location-based content signals
Service-area landing pages, ongoing GBP posts, seeded Q&A.
Competitor gap analysis
What's ranking the businesses above you, and how we close the gap.
Map Pack ranking optimization
Proximity, prominence, and relevance signals tuned every month.
Plain-English monthly report
Your rank, your calls, what we did, what's next. One page. No jargon.
Beyond Google
Your listing gets built and kept clean on the other engines and directories customers still use.
Bing Places Apple Maps Yahoo Yelp Facebook Nextdoor BBB Angi Thumbtack Yellow Pages Foursquare Manta
Why us
Most agencies focus on traffic. We focus on revenue.
MappySEO is a Houston-based, Google Partner certified agency that's been ranking local businesses on Google Maps since 2012. We've put 140+ small and mid-sized businesses into the 3-pack across plumbing, HVAC, legal, dental, recovery, and medical — including one ER that grew from 3 to 10+ patients a day on Maps traffic alone.
"Talent, skill, experience, and time — that's what we ask to be judged on. Nothing else."
Waqid Janjua · Founder
Proven results across competitive markets.
Houston plumbing, Dallas legal, multi-state recovery, urgent-care medical.
Deep understanding of local search.
We've watched every Google Maps update since the original Pigeon rollout in 2014.
Built for SMBs.
No enterprise BS, no 14-page strategy decks, no junior account managers.
Transparent strategy and execution.
You see the work, the rank, and the calls every month.
No long-term contracts.
We earn the next month every month. Cancel any time. No exit invoices.
You own everything.
Your GBP, your reviews, your landing pages, your reports. We never hold logins or work hostage.
Step 6 · Results you can expect
Page 2 → Top 3 in your local Map Pack.
A typical engagement: a service business goes from page-two invisible to a top-3 spot in their Houston Map Pack within ~120 days, with calls from Google up significantly. Often we have not touched the website or run a single ad — just GBP, citations, reviews, and a steady content rhythm.
See the full case study →Higher Google Maps rankings
Measurable top-3 movement on priority keywords.
Increased call volume
A 2–4× lift is typical for our clients.
More qualified local leads
Maps searchers convert 2–3× better than generic web traffic.
Stronger online authority
Citations, reviews, and content that compound over time.
Case studies
Case studies.
A selection of clients we've moved from invisible to ranked. Real industries, real revenue.
Search engine optimization
Castro Criminal Lawyer
Criminal Defense SEO
We helped a newly launched Criminal Defense Lawfirm rank at the top of page 1 within 12 months. Keywords: Criminal lawyer, attorney and other similar terms.
↑ VisibilityAcross Criminal Defense keyword set
Search engine optimization
Dallas Criminal Lawyer - Tim Clancy
DWI Defense SEO
Tim and his father signed up over a decade ago. Since then, we've kept their Lawfirm at the top of page 1 for "Dallas Criminal lawyer" + many other terms. Tim has trusted us with his livelihood, and we've delivered.
2 locationsGenerating qualified leads
Maps + SEO
Anonymous (Ref available upon request)
B2B SEO Services
Came to us with a brand-new website. We redesigned it, and pursued an organic & Local SEO campaign targeting new business nationally, statewide, and in Houston. After 12-16 months, they're growing their business with new organic driven business from Houston, Dallas, Los Angeles, San Francisco, Washington, D.C., New York, and many other markets.
100%Increase in Leads by Year 2
★★★★★
"Great quality SEO company. Amazing at SEO, PPC and online business strategy. Always supportive of our business goals and helping their clients."
★★★★★
"My business had zero presence online and required a ton of work getting listed, discovered, and finally lead generation. It's been nearly two years of working together and I wouldn't partner with anyone else."
★★★★★
"Waqid and his team know their stuff. Would recommend this company to anyone in search of assistance with SEO, PPC, and making sense of all the data!"
Step 7 · Pricing
Priced to your market. Not to a package.
Most agencies sell you a tier. We price to the competition level in your market — because what it takes to rank a plumber in Sugar Land is not what it takes to rank a personal injury lawyer in downtown Houston.
Lower competition
Streamlined scope.
Smaller monthly investment. Right for rural, niche, or low-density markets.
starts at $500/moMid competition · most common
Standard scope.
Full GBP, citations, reviews, and steady content. Most SMBs land here.
$1,000 – $1,500/moHigh competition
Aggressive strategy.
Multi-location, deep landing-page coverage, accelerated review strategy, ongoing competitor counter-moves.
custom · let's talkQuestions we get a lot
Real questions from real owners.
It depends on your market. Competitive metros like Houston plumbing or Dallas legal take more work than rural or niche services. We won't put a guaranteed timeline on Google — anyone who does is selling you something. What we will do is execute the system in order and show you the rank, calls, and report every step of the way.
Yes — reviews are one of the top three Map Pack ranking factors. We build the engine that gets you reviews on autopilot from every customer you serve.
No. Maps rankings require ongoing optimization to maintain and grow. Google updates, competitors react, and your profile needs fresh signals over time. Set-and-forget doesn't work in local SEO.
Yes. We adjust strategy and scope based on competition level — that's why we don't sell fixed packages.
No. We work on what you have. If your site is the bottleneck, we'll tell you honestly before you spend money on Maps work that won't convert.
For most home-services and medical clients in competitive metros, yes — Google Ads + Maps SEO together gives you twice the real estate on the result page and lets paid pick up the calls while organic rankings are still climbing.
Google Maps SEO and AI Search Optimization (GEO) share signals — citations, schema, authority. The work compounds, so most clients add GEO 60-90 days after the Maps work is dialed in.
You keep your Google Business Profile, your reviews, your landing pages, and every report we've sent. We don't hold logins or work hostage. No 12-month contracts. No cancellation fees. No exit invoices.
Ready when you are
Get your phone ringing. Without the timelines and tier games.
Every day you're not in the 3-pack is a day your competitors take calls that should have been yours. We'll show you exactly where you stand — and exactly what it'll take to get to the top — in a free 30-minute Maps audit.