When your customer asks ChatGPT "who's the best plumber in Houston?" — your business should be in the answer. Generative Engine Optimization (GEO) is the new SEO. We get local businesses cited by ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews.
Every month, more of your customers stop scrolling Google's blue links and start asking AI directly:
ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews answer those questions with a single recommendation — not ten links. If your business isn't in the answer, you're not in the consideration set at all.
Ranking #4 on page one is invisible to anyone using AI.
Different signals. Different authorities. Different content structures.
No agency is showing you which AI engines mention you and which don't.
Generative Engine Optimization (GEO) — also called Answer Engine Optimization (AEO) — is the work of getting your business cited, recommended, and named by AI search engines when customers ask them questions. Unlike Google, AI engines don't return ten links. They return one answer. GEO is making sure your business is in it.
OpenAI · the most-used AI assistant. Pulls from web, Bing, and trained data.
Gemini-powered AI summary at the top of Google Search. Replaces ten blue links.
Fastest-growing answer engine. Cites sources inline — schema-friendly.
xAI · embedded in X. Pulls real-time conversation + web data.
Anthropic · increasingly used for research-heavy queries with web access.
The signals are different. The targets are different (citations, not rankings). The measurement is different. We test your business across all five — every month — and show you the screenshots.
Google AI Overviews now appear on a meaningful share of US searches and growing. ChatGPT crossed 200M weekly users. Perplexity 10×'d in 18 months. The customer who used to scroll your Maps result is increasingly asking AI directly.
The structured-data, schema, and authority signals that get you cited in ChatGPT also help you get cited in Gemini, Perplexity, and Grok — they pull from overlapping sources. Do the work once, get visibility across five engines.
There is exactly one answer per AI query. The local businesses that build authority signals now will own the recommendation in their service area for years. The ones that wait will be invisible to the customer who never types a search again.
Test your business across all five engines on the questions your customers actually ask. Document every citation, miss, and competitor mention. Establish baseline AI Visibility Score.
Schema for Organization, LocalBusiness, Service, FAQPage, Review deployed sitewide. sameAs array linking authoritative profiles so AI engines connect every mention of you.
Pages built the way AI extracts answers: questions in H2s, direct answers first, FAQ blocks, original data. We write the answers AI wants to summarize — not blog filler.
Citations on third-party sites — industry pubs, podcasts, expert round-ups, local press. Off-site authority that AI engines use to validate "who's a real expert here." We don't buy links. We earn mentions.
Monthly retest across all five engines. Track AI Visibility Score. Adjust schema, content, and citation strategy based on which engines pick you up. Plain-English monthly report.
Baseline test across ChatGPT, Gemini, Perplexity, Grok & Claude on your priority questions.
Organization, LocalBusiness, Service, FAQPage, Review, Person schema deployed sitewide.
Authoritative profiles linked together so AI engines build a unified entity for your business.
Answer-shaped pages, FAQ blocks, original data, expert quotes — written for extraction, not just reading.
Wikipedia/Wikidata eligibility review, Crunchbase, LinkedIn Company, BBB, industry-directory profile buildout.
Outreach to industry pubs, expert round-ups, podcasts, and local press to build off-site authority.
AI engines weight third-party reviews heavily; we make sure yours are present, fresh, and structured.
Every month, we map which AI engines cite your competitors instead of you, and we close the gap.
One page. Which engines cited you. Which didn't. What changed. What's next. Real screenshots, not vanity charts.
MappySEO is a Houston-based, Google Partner certified agency ranking local businesses since 2012. We've watched local search evolve from blue links to the Map Pack to AI Overviews — and adapted with it. Most agencies are scrambling to figure out what GEO even means. We've been quietly building the schema, knowledge-graph, and authority foundations AI engines reward for years.
Talent, skill, experience, and time — that's what we ask to be judged on. Nothing else.
Proximity, prominence, entity-level authority — signals that win in both Maps and AI search.
We deploy the full graph the way AI extractors actually parse it — not bolt-on basic markup.
No enterprise BS, no 14-page strategy decks, no junior account managers.
We test your business against five AI engines every month and show you the screenshots.
Month-to-month. Cancel any time. No exit invoices.
Your schema, content, knowledge-graph profiles, reports. We never hold logins or work hostage.
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A typical engagement: a local service business comes to us with zero AI citations on the questions their customers actually ask. After a 90-day GEO program — schema buildout, knowledge-graph wiring, AI-first content rewrite, and a citation campaign — they go from invisible to cited across the AI engines we track, on the priority questions that drive contact.
See the full case study →GEO is not the same job for every business. A single-location plumber in a 200K metro needs different scope than a multi-location dental group competing against thirty practices. We scale with your market and the depth of authority you need to build.
Schema buildout, knowledge-graph wiring, monthly AI visibility tracking. Right for niche or rural markets.
Schema + knowledge graph + AI-first content production + monthly citation campaign. Most SMBs land here.
Full scope plus expanded entity SEO (Wikipedia/Wikidata where eligible), proactive PR, competitor counter-citation.
You're not paying for "AI SEO." You're investing in owning the answer slot in your service area for the next decade — and you cancel any month if we're not earning it.
It's real — and it's measurable. We test your business across five named AI engines (ChatGPT, Gemini, Perplexity, Grok, Claude) every month and show you the screenshots. If you're not in the answer, no amount of hype changes that. If you are, you're getting recommended customers your competitors aren't.
Yes — and they reinforce GEO. The schema, citations, reviews, and authority signals that win the Map Pack also feed the AI knowledge graphs. Most clients run our Google Maps SEO service + GEO together; we'll tell you honestly if your foundation needs the Maps work first.
Some engines pick up new schema and sameAs signals inside 30 days. Others take 60–90 days as their indexes refresh. By 90 days, most clients are cited by 3+ of the 5 engines we track on their priority questions.
No — and any agency that promises that is lying. The AI engines own their algorithms, and citation behavior changes. What we guarantee is the work, the measurement, and the monthly proof of which engines cite you.
Traditional SEO ranks you in a list of 10 links. GEO gets you cited inside the one answer an AI engine generates. Different signals, different content structures, different measurement. Increasingly overlapping foundations.
GEO and Google Ads for local business serve different parts of the buyer journey — GEO shows up in research, paid catches high-intent ready-to-call traffic. Some clients run both; we'll honestly tell you which one to start with for your market.
GEO is one of three services in our month-to-month SEO pricing — no 12-month contracts, cancel anytime.
You keep your schema, your content, your knowledge-graph profiles, your AI Visibility reports, and every authority signal we built. No 12-month contracts. No cancellation fees. No exit invoices.
Every month you wait, your competitors lock in citations across ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews. We'll show you exactly which AI engines mention you, which mention your competitors, and exactly what it'll take to flip that — in a free 30-minute AI visibility audit.