Traditional SEO isn't enough anymore.
Ranking #4 on page one is invisible to anyone using AI.
AI Search & GEO
Get Your Business Cited by ChatGPT, Gemini & Google AI.
Ranking local businesses since 2012.★★★★★5.0 · Trusted by Houston, TX businessesThe problem
Search is changing. Your customers are already there.
Every month, more of your customers stop scrolling Google's blue links and start asking AI directly:
"Who's the best dentist in Pearland for my kid?""I need an emergency plumber in Houston tonight — who do I call?""Best HVAC company near 77079 with good reviews?"
ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews answer those questions with a single recommendation — not ten links. If your business isn't in the answer, you're not in the consideration set at all.
You can't optimize for AI the way you optimize for Google.
Different signals. Different authorities. Different content structures.
Your competitors are getting recommended — and you don't know it.
No agency is showing you which AI engines mention you and which don't.
The basics
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) — also called Answer Engine Optimization (AEO) — is the work of getting your business cited, recommended, and named by AI search engines when customers ask them questions.
Unlike Google, AI engines don't return ten links. They return one answer. GEO is making sure your business is in it.
ChatGPTwho's the best plumber in Houston?
For a reliable Houston plumber with 24/7 emergency service, most locals recommend Bayou City Plumbing1 — they're licensed, highly rated, and known for fast response times across the Inner Loop and west Houston.
Sources1 · bayoucityplumbing.com✓ Cited #12 · acmeplumbing.com3 · westsideplumbers.com
Ask anything
Where your customers are asking — right now.
ENGINE 01
ChatGPT
OpenAI · the most-used AI assistant. Pulls from web, Bing, and trained data.
ENGINE 02
Google AI Overviews
Gemini-powered AI summary at the top of Google Search. Replaces ten blue links.
ENGINE 03
Perplexity
Fastest-growing answer engine. Cites sources inline — schema-friendly.
ENGINE 04
Grok
xAI · embedded in X. Pulls real-time conversation + web data.
ENGINE 05
Claude
Anthropic · increasingly used for research-heavy queries with web access.
Why it matters
Three reasons GEO is the next SEO.
AI is eating search behavior — fast.
Google AI Overviews now appear on a meaningful share of US searches and growing. ChatGPT crossed 200M weekly users. Perplexity 10×'d in 18 months. The customer who used to scroll your Maps result is increasingly asking AI directly.
Citations compound across engines.
The structured-data, schema, and authority signals that get you cited in ChatGPT also help you get cited in Gemini, Perplexity, and Grok — they pull from overlapping sources. Do the work once, get visibility across five engines.
First movers own the answer slot.
There is exactly one answer per AI query. The local businesses that build authority signals now will own the recommendation in their service area for years.
How we work
We don't guess. We execute a proven system.
STEP 01DAYS 1–14
AI visibility audit
Test your business across all five engines on the questions your customers actually ask. Document every citation, miss, and competitor mention. Establish baseline AI Visibility Score.
STEP 02DAYS 1–30
Knowledge graph
Schema for Organization, LocalBusiness, Service, FAQPage, Review deployed sitewide. sameAs array linking authoritative profiles so AI engines connect every mention of you.
STEP 03DAYS 15–60
AI-first content
Pages built the way AI extracts answers: questions in H2s, direct answers first, FAQ blocks, original data. We write the answers AI wants to summarize — not blog filler.
STEP 04DAYS 30–90
Brand mentions
Citations on third-party sites — industry pubs, podcasts, expert round-ups, local press. We don't buy links. We earn mentions.
STEP 05MONTH 3+
Monitor & optimize
Monthly retest across all five engines. Track AI Visibility Score. Adjust schema, content, and citation strategy based on which engines pick you up.
What's included
Everything needed to get into the answer.
AI Visibility Audit
Baseline test across ChatGPT, Gemini, Perplexity, Grok & Claude on your priority questions.
Schema & structured data
Organization, LocalBusiness, Service, FAQPage, Review, Person schema deployed sitewide.
Knowledge graph (sameAs) wiring
Authoritative profiles linked together so AI engines build a unified entity for your business.
AI-first content production
Answer-shaped pages, FAQ blocks, original data, expert quotes — written for extraction, not just reading.
Entity SEO
Wikipedia/Wikidata eligibility review, Crunchbase, LinkedIn Company, BBB, industry-directory profile buildout.
Brand mention & citation campaigns
Outreach to industry pubs, expert round-ups, podcasts, and local press to build off-site authority.
Review & reputation signals
AI engines weight third-party reviews heavily; we make sure yours are present, fresh, and structured.
Competitor citation analysis
Every month, we map which AI engines cite your competitors instead of you, and we close the gap.
Monthly AI Visibility Score report
One page. Which engines cited you. Which didn't. What changed. What's next. Real screenshots, not vanity charts.
Why us
We've been doing local search since before AI search existed.
MappySEO is a Houston-based, Google Partner certified agency ranking local businesses since 2012. We've watched local search evolve from blue links to the Map Pack to AI Overviews — and adapted with it. Most agencies are scrambling to figure out what GEO even means. We've been quietly building the schema, knowledge-graph, and authority foundations AI engines reward for years.
"Talent, skill, experience, and time — that's what we ask to be judged on. Nothing else."
Waqid Janjua · Founder
Local search expertise.
Proximity, prominence, entity-level authority — signals that win in both Maps and AI search.
Schema depth.
We deploy the full graph the way AI extractors actually parse it — not bolt-on basic markup.
Built for SMBs.
No enterprise BS, no 14-page strategy decks, no junior account managers.
Transparent measurement.
We test your business against five AI engines every month and show you the screenshots.
No long-term contracts.
Month-to-month. Cancel any time. No exit invoices.
You own everything.
Your schema, content, knowledge-graph profiles, reports. We never hold logins or work hostage.
Results you can expect
Zero AI citations → cited across the engines we track.
A typical engagement: a local service business comes to us with zero AI citations on the questions their customers actually ask. After a 90-day GEO program — schema buildout, knowledge-graph wiring, AI-first content rewrite, and a citation campaign — they go from invisible to cited across the AI engines we track, on the priority questions that drive contact.
See the full case study →Higher AI Visibility Score
Citations across 3–5 of the 5 engines we track inside 90 days.
More high-intent traffic
AI-referred visitors convert 2–3× better than generic search.
Compounding authority
Schema and knowledge-graph work compounds for years.
Future-proof local presence
As more search shifts to AI, you're already in the answer.
Case studies
Case studies.
A selection of clients we've moved from invisible to ranked. Real industries, real revenue.
Search engine optimization
Castro Criminal Lawyer
Criminal Defense SEO
We helped a newly launched Criminal Defense Lawfirm rank at the top of page 1 within 12 months. Keywords: Criminal lawyer, attorney and other similar terms.
↑ VisibilityAcross Criminal Defense keyword set
Search engine optimization
Dallas Criminal Lawyer - Tim Clancy
DWI Defense SEO
Tim and his father signed up over a decade ago. Since then, we've kept their Lawfirm at the top of page 1 for "Dallas Criminal lawyer" + many other terms. Tim has trusted us with his livelihood, and we've delivered.
2 locationsGenerating qualified leads
Maps + SEO
Anonymous (Ref available upon request)
B2B SEO Services
Came to us with a brand-new website. We redesigned it, and pursued an organic & Local SEO campaign targeting new business nationally, statewide, and in Houston. After 12-16 months, they're growing their business with new organic driven business from Houston, Dallas, Los Angeles, San Francisco, Washington, D.C., New York, and many other markets.
100%Increase in Leads by Year 2
★★★★★
"Great quality SEO company. Amazing at SEO, PPC and online business strategy. Always supportive of our business goals and helping their clients."
★★★★★
"My business had zero presence online and required a ton of work getting listed, discovered, and finally lead generation. It's been nearly two years of working together and I wouldn't partner with anyone else."
★★★★★
"Waqid and his team know their stuff. Would recommend this company to anyone in search of assistance with SEO, PPC, and making sense of all the data!"
Pricing
Priced to your market and the depth of work it takes.
GEO is not the same job for every business. A single-location plumber in a 200K metro needs different scope than a multi-location dental group competing against thirty practices. We scale with your market and the depth of authority you need to build.
Lower competition
Streamlined scope.
Schema buildout, knowledge-graph wiring, monthly AI visibility tracking. Right for niche or rural markets.
starts at $1,500/moMid competition · most common
Full scope.
Schema + knowledge graph + AI-first content production + monthly citation campaign. Most SMBs land here.
$2,500 – $4,000/moHigh competition
Aggressive strategy.
Full scope plus expanded entity SEO (Wikipedia/Wikidata where eligible), proactive PR, competitor counter-citation.
custom · let's talkQuestions we get a lot
Real questions from real owners.
It's real — and it's measurable. We test your business across five named AI engines (ChatGPT, Gemini, Perplexity, Grok, Claude) every month and show you the screenshots. If you're not in the answer, no amount of hype changes that.
Yes — and they reinforce GEO. The schema, citations, reviews, and authority signals that win the Map Pack also feed the AI knowledge graphs. Most clients run our Google Maps SEO service + GEO together; we'll tell you honestly if your foundation needs the Maps work first.
Some engines pick up new schema and sameAs signals inside 30 days. Others take 60–90 days as their indexes refresh. By 90 days, most clients are cited by 3+ of the 5 engines we track on their priority questions.
No — and any agency that promises that is lying. The AI engines own their algorithms, and citation behavior changes. What we guarantee is the work, the measurement, and the monthly proof of which engines cite you.
Traditional SEO ranks you in a list of 10 links. GEO gets you cited inside the one answer an AI engine generates. Different signals, different content structures, different measurement. Increasingly overlapping foundations.
GEO and Google Ads for local business serve different parts of the buyer journey — GEO shows up in research, paid catches high-intent ready-to-call traffic. Some clients run both; we'll honestly tell you which one to start with for your market.
GEO is one of three services in our month-to-month SEO pricing — no 12-month contracts, cancel anytime.
You keep your schema, your content, your knowledge-graph profiles, your AI Visibility reports, and every authority signal we built. No 12-month contracts. No cancellation fees. No exit invoices.
Ready when you are
Be in the answer when AI is the search.
Every month you wait, your competitors lock in citations across ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews. We'll show you exactly which AI engines mention you, which mention your competitors, and exactly what it'll take to flip that — in a free 30-minute AI visibility audit.